As far as search engine optimization goes, you should focus first and foremost on the title tag of your main page. This is the most important sentence on your site because a well-written phrase will get your website high in search engine results on your site’s topic.

Ensure that your three to four major keywords show up in your title tag. You should start your sentence with the most important, and repeat words throughout a phrase to up the ante. As an example, the title tag for a website offering cheap web designs might read as follows:

Exclude branding and sales pitch from your title tag, even though you may want your own company’s name front and center. Unless you have a brand name to match Coca Cola, people are unlikely to be looking for your site and you’re better off with the most important keywords up front, leaving other spaces on your site to establish your brand name. If your company’s title has keywords in it, those are an exception–as in the case of the our hypothetical Acme Web Design Company, but they may not be the most important words to begin with. At the same time, you should keep your sales pitch to a minimum in your title tag, and stick with the simple terms used to find your product.

Include a word that highlights your niche or region in the title tag. You won’t get far trying to compete on “web design” but if Acme Web Design Company is in Columbus, Ohio, you could make much better progress using a title tag like “Web Design, Columbus, Ohio: Low Cost Web Design in Columbus, Ohio by The Acme Web Design Company”

It’s ok to go with a long title tag. Some guides suggest your title tag should stay under 70 characters. It is correct that only 70 characters generally fit in the top bar of the browser, but search engine robots scan your whole tag and don’t mind at all. If you check out highly ranked sites in big categories you can find others going long in their title tags. Compose your own with your need in mind to get the key words into a sentence that does the best job of communicating what your site is about.

Within your website, alternate your title tags. Because, even in a long title tag, you can’t emphasize everything, you can take advantage of other pages to explore other possibilities. Rather than just highlighting “services” this website design company could go with “low cost, web design services” on its services page and stick in a plug for location on your contact page, et cetera. Many do slip up and repeat their same title on all their pages, but you can do something different and use each title in your site to highlight keywords and key phases.

If you go to each search engine and do a Site Submit you will slow down your SEO results. Our program gets you indexed within 3 days in Google without doing any site submission.

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