by Alan Hill
We have all tried it – been infected with other peoples enthusiasm and decided to join an MLM or Network Marketing business. Plenty of money changed hands (out of mine and into others) and I embarked on a crusade of bombarding my friends and family.
Some time after, we might find that we have exhausted the contents of our address books and though some had joined, most had not and eventually the whole thing just dwindled to a distant memory. Meanwhile we get on with our real job and move on.
I put the whole sorry episode down to experience but incorrectly took from it that MLM businesses do not work. After some time I repaired the damage to my address book and all got back to normal again.
Does this sound familiar to you? I know that I am not the only one to go through this experience. It seems that over 96% of all MLM newbies have a very similar experience.
This happened to me – but over the years I became involved in other businesses and whilst these where marginally successful, unbeknown to me, my perspective changed. I was now seeing things through the eyes of an entrepreneur. When I was then offered another opportunity with an MLM business, I found myself looking at it differently than the last time.
I sat down and analysed why so many people could fail when 4% of these people did ok and why only 1% made a serious fortune from MLM. So, I went to work finding out why this happened and the results I came up with were startling to say the least.
I asked myself, what is the difference in approach to the way most people who enter MLM attack their business compared with the way a successful business person in a non MLM business attacks theirs.
I came to the conclusion that an experienced business person tends to approach business from a different angle than those with no experience. An experienced hand will look at marketing, staffing, premises etc and they will pay for the services of Solicitors or Accountants and book keepers. They see if they themselves need further training and these are the elements that they invest their money on to maximise their potential. Of all of these areas, on of the most important is that of Marketing – where are they going to get new customers from and what constitutes the best customers.
Next I looked at MLM newbies – these people are usually ex or existing employees who have no knowledge or understanding about how a business should be run and so they invest in the wrong things. Some buy tons of product believing that their business is about selling as much of it as possible.
This brings me on to the next point that I would like to make – concentrating on the product. I found by studying how successful MLM business people worked, that this is the number one mistake made by MLM newbies. They get seduced into how good the vitamin supplement or brass cleaner is and they fail to realise where their key earnings potential is.
This was now getting exciting – I started to feel that I was onto something after all of this studying and that I was about to lift the lid on what the key components were to running a successful MLM business.
So our MLM newbie has been working hard converting all of his family and friends to customers – some have joined him and the others hide under the bed whenever he knocks on the door. Everyone in the whole system up and downline have done the same – what do you do now and where do you go next? .
The only thing that can be done is to go out and bore some people who you have not met yet – buy some leads. So more money out and our MLM newbie slogs away trying to convert a whole pile of people – long hard work and maybe 2% of the list joins the newbie. The end result, you just have more people just like the others who are going no-where.
When I studied how the top 1% work, I realised that they do it much differently. They invest into their business by obtaining the right information. Most of that data costs money because it is valuable and it has usually been produced by the millionaires who were in this 1%.
So, I took this action by investing in my own knowledge in this area which I considered was necessary for my success. I downloaded articles, books, reports and watched DVDs which were relevant to my subject and after a while I realized that I had found the seam of gold – this I was sure was what I needed.
After studying this simple system, I could see that the way to approach MLM was to bring in other good MLM people who were facing the same problem that I had been. These businesspeople were who I wanted to join me in my MLM venture – but they already had their own MLM opportunity – so how was I going to manage this?
You will not believe I am sure that all I had to invest to find out the answer was a mere $50. I learned the answer to this and other questions but most importantly, it cleared me to offer leadership and direction to my team and I now had a much clearer path laid out before me. I now had a firm plan to stop being the Hunter and to become the Hunted.
In a nutshell that is it – I was going to build a business where people sought me out and followed me not because of the MLM opportunity that I was working on at any one time, but because of who I was and how I would train them to do the same. As I had taken my lessons from one of the most successful MLM business people of all time, I was in good company and I was clear on how to follow in his footsteps.
I am now in the process of building a strong team in my opportunity. I do not concentrate on the opportunity itself until the rest has been put into place. When a new person contacts me – I actually vet them first. I do not want to waste my valuable time with someone who will not follow my system fully – I am just not interested in doing this any longer.
If you show to your own downline direction and leadership, they will follow you and others will be attracted to your downline – would you not join someone who had the answers to the question “where am I going to get top performing people from?”
Thank you very much for reading my article and I hope that it hsa helped you to realize what the secret recipe to be successful in MLM, whether your business is located in the USA, UK Europe or even Timbuktoo.
Alan Hill – MLM Business Champion
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